A Well-Designed Website is the Backbone of Your Business Today

A website promotes your business 24/7 and no other means of promotion can do that for you. You can believe it not but you can’t ignore it in digital era that we are living in. It doesn’t matter whether your business is big or small what matters is the online presence of your business. If your business does not have a website for the internet users, you are way behind in the competition. By not keeping a business website, you are making the life of your competitors so easy and allowing them to take away your clients that like to use internet. Therefore, a well-designed website is the need of an hour and you must have a business website come what may.

Since it is an established fact that you need to have a website for your business now the next step is the design of your website. Remember your website creates the first impression to your clients. If it’s good, fine if it does not look good, then people have plenty of other choices. To be very honest. It is not an easy task to design a website. You need the designing experts to do that for you.

There are huge number of web development companies in the market and based on your designing requirements you can select one and get you website designed by them. A good website designing company is the one that takes both SEO and designing perspective together and make sure that your website looks unique and attractive as well. Although the web design and development services are provided by many companies across the world but India is one place where you can get these services at an affordable price without compromising on design quality.

The Choice of Right Software Testing Company is the Need of An Hour

Have you developed a mobile application with some great features but some of them are not working? Well, I guess you might have missed out the application testing part which is one of the primary requirements for all app and software development companies. Most of the software development companies today either employ Manual testing or Automated testing to ensure that the features of their apps and software are working properly. Although, automated testing is dominating these days however, it does not mean that manual testing is not good enough. It’s a general perception that Manual testing takes a lot of time however, we tend to forget the advantages of using Manual testing.

In the layman’s language Manual testing can be defined as a process in which software and applications are tested manually in order to detect the defects. While Automated testing is done by some testing tools that can perform tests quicker than Manual testing but the purpose of both type of testing is the same i.e. to detect the defects in software and applications.   

In the Manual testing process a tester works as a user of the software and checks whether all the features and functions of the software are working fine or not. Testers usually follow a predefined and written test plan for testing the software. Almost all the IT companies use either Manual testing or Automated testing to ensure that all the features of the developed applications are working properly. There are many companies that develop the software and applications however, they buy the high quality software testing services from outside/third party because they want their applications to be of very high standards.  

If you are looking for a good software testing company, you can find many companies offering testing services in various part of the world. India is one country where the need and demand of software testing is rising rapidly. In India, places such as Bangalore and Delhi NCR have dozens of companies providing software testing services. Impressico Business Solutions is one of those companies that is regarded as the one of the finest when it comes to software testing services. It has provided software and application testing solutions to many clients across the world and they are completely satisfied with its services. So if you are developing a software or a mobile/web application and you need manual or automated testing services, then Impressico Business Solutions can be a wise choice for you. 

Confused b/w Web Designing And Web Development? Read This To Clear It For Once And For All

Till today, the world of web development is very much misunderstood. Many people think that web development and web designing are the same thing. Even, some interchanged both the terms frequently. However, the truth is that web development is completely different from web designing. In web designing, a team of creative web designs use powerful tools like Adobe Photoshop, Corel Draw, Adobe Dreamweaver etc. to design the interactive layout of a website in order to grab the eyeballs of a user. However, in web development part- Tech geeks play with the codes in the back-end to make the website functional and work seamlessly across all the devices be it desktop, laptop, Smartphones, Tablets and more. 

When it comes to develop a professional website, two things instantly strikes in our mind i.e. whether I should hire a web development company or a freelancer. Isn’t it? Well, if you are one of those who are planning to develop your business website and pondering over the same question then you should go for a professional web development company. Although, it may cost you a notch above than a freelancer, but you will get a website which you are looking for.

How To Find The Right Web Development Company For Your Business?

• Before you begin your search, you first need to set your budget. Decide how much you can spend to build a website for your business. Once you set your budget, start looking for the web development companies. Always remember that higher price doesn't mean the company is offering the unmatched services.
• Do a well research on the web to find the right company. It is not necessary that web development companies appearing at the top of search engine result page are always good.
• Once you figure out the right one from the crowd, visit the portfolio of that company to get a better understanding of their work.
• Also, interact with their web developers personally. Ask them about the experience they have and projects on which they had worked.

Android Vs iOS App Development? Read This To Make The Right Decision

Are you planning to switch gears into the mobile app development? But, facing a tough time in deciding on which mobile platform you should build your mobile app first? If so, you’ve come to the right place. Today, in this blog post we are going to compare both the platforms and based on this you can decide yourself which mobile platform you should choose to build your app. So, let’s begin the battle between Android Vs iOS. 

Android Vs iOS?

 

If you are planning to start with one platform, it’s more likely you’re puzzled between Android and iOS. Isn’t it? These two companies altogether hold more than 90% share of the Smartphone market (11.7% for iOS & 84.7% for Android). Although, android dominates over iOS in the market share but iOS dominates over Android in terms of profit share. (iOS generates 85% more revenue than Android).

Still can’t decide to make the right decision? Alright, let’s take a quick look on the pros & cons of both Android and iOS.

Pros of Android Operating System (OS)

• The biggest pros of android operating system is its customizability. It offers endless customization possibilities.
• An android user can install non-factory SMS apps and dialers.
• With a single pull-down notification system, an android user can performs multiple actions like turning on mobile data, GPS, Wi-Fi, Calculator, Bluetooth and audio on and off.

Cons of Android Operating System (OS)

• In the Android operating system (OS), apps don’t guarantee to give smooth performance. Plus, the risk of security threats always maintain. 
• Customization freedom doesn’t give guarantee to deliver uniform performance. 

Despite some flaws, Android rules over the market as well as mobile app development industry. Nowadays, 9 out of 10 mobile manufacturers are using Android operating system (OS) than iOS.

Apple iOS

 

Wherever and whatever Android operating system (OS) lacks, Apple iOS compensates for. The simplistic layout and vibrant colors of Apple iOS interface ensures utmost consistency and uniformity of performance.

Pros of Apple iOS

• Unlike Android, Apple takes strict quality control measures to provide complete security of applications.
• It is one of the fastest mobile application platforms in the market.
• iOS users usually tend to stay with the Apple rather than switching to the other mobile platforms. 

Cons of Apple iOS

• It doesn’t allow flash functionality.
• Although it’s a highly secure platform, but it restricts the freedom to explore a diverse range of applications.

After reading up to this, you can see that both Android and iOS have some pros and cons. Android OS allow you to reach to the wider audience however Apple iOS users are more loyal and engaged. By keeping the pros and cons of both in mind, you can better decide which platform is right for you.

7 Secrets Of Running a Successful E-Commerce Store That Nobody Will Tell You

Planning to launch a new e-commerce store or want to expand your current online store? If so, you might be looking for some secrets to boost your sales, traffic and leads. Right? Luckily, we have found all the secrets of running a successful e-commerce store and today in this blog post we are going to reveal all of them. So, all you need to do is just continue your reading......

#1 Update Your Social Media Pages Regularly

 

Without social media presence, your online store wouldn’t be anywhere in the competition. Create a social media strategy to spread the brand awareness. You can use Facebook, Snapchat, Roposo, Twitter, Pinterest, Instagram and Google+ to showcase latest arrivals, hot offers and grab the eyeballs by sharing engaging and entertaining content.

#2 Go Mobile

 

In 2015 alone, e-commerce sales from mobile websites and mobile apps grew by 48%. This clearly shows that if you want to stay ahead in the competition, your e-commerce website should be fully mobile optimized. To make your e-commerce mobile optimized, you can hire a mobile app development company.

#3 Don’t Forget Guest Blog Posting and Free Giveaway

 

Believe it or not, guest blog posting plays an important role in the success of an e-commerce store. Do some research on Google to find out some best bloggers of the same niche. Once your are done with this, gift them some of your products to review it. This will help you to spread the awareness of your brand via their blogs. Not only this, you can publish their review on your site to win the trust of new users.

 

#4 Reach Every Place Where Audience Hangs Out

 

Instead of searching the audience here and there, why not begin reaching to them via popular channels such as Amazon, Walmart, Ebay and more. By paying some commission to them, you can expand your customer reach.

 

#5 Go Quirky With Newsletter

By sending a quirky newsletter to your subscribers every week can increase the chance of driving traffic as well as sales.

#6 Use High Quality Product Images

 

By investing in high quality product images, you can make a big difference and gain an edge over the competitors. But, make sure this will not increase your website loading time.

 

#7 Offer Unmatched Services & Customer Support

 

If you really want to stand out in the competition, make sure your services are unparalleled from your competitors. Offer your customers the best services and actively participate in seeking the feedback. Respond and resolve your customer queries in nominal time.

By keeping all these secrets in mind, you can certainly position yourself for long-term success.

8 Mistakes That Even Web Designers Don’t Know They Are Making

Have you heard the famous proverb of Albert Einstein “A person who never made a mistake never tried anything new”? Undoubtedly, mistakes are the part and parcel of our lives. Even the experienced professionals make mistakes. However, the only difference is that some people hesitate to admit it while others boldly confess and learn lesson from their erstwhile mistakes.

Today, we come up with another interesting blog post i.e. “8 Mistakes That Even Web Designers Don’t Know They Are Making”. The sole aim for writing this post is to aware the web designers about the common mistakes which they are still making. So, just take a look so that you can avoid the common pitfalls and make an impressive presence over the web.

#1 Use Of Heavy Images, Flash Based Animations

No doubt, images are used to tempting the eyeballs of the users. But, too many heavy images or flash based animations on a single webpage is a big turn off. The heavier your website is, the more time it will take to load especially on small devices like tablets and Smartphones.

Suggestion: Make your website lightweight by optimizing it and try to avoid using flash as much as possible. 

#2 Unorganized Content Layout

Content is the ‘king’ of a website and if the content of a website is so massy, it will prevent users from quick scanning. The most common mistake that web designers and web designing companies make is creating a website with disorganized content. Some designers simply put a large block of disorganized text on the web page while others use so small fonts which are hard to read online.

Suggestion: Use HTML to organize the content of the website and don’t overlook

headings, sub-headings, bullet points, lists, targeted keywords, paragraphs etc. Leave adequate white space between the text and images. 

#3 Poor Navigation of the Website

When it comes to navigation, it should be seamless. Alas! There are hundreds of websites with poor navigation. It is considered good when users are able to find their way easily and swiftly. Always remember if a user is unable to find what he is searching in less than 3 clicks, he will leave instantly.

Suggestion: You can use pagination into design or you can go for one page layouts. Structure and organize your website navigation in according with the theme. Always remember personal websites can afford to be quirky and creative but professional business website requires more clarity. If you face any sort of problem in navigation, hire a professional web designing company.

#4 Ignoring The Search Box

Website acts as an archive of information. No matter, whether it’s an e-commerce store, professional business website or merely a blog, a search box is crucial. By integrating a search box in a website, you can ease customers’ navigation and save their time in searching.

Suggestion: Google Custom Search is a simple and effective to get installed. It allows the visitors to search in an efficient manner. 

#5 Long And Complicated Registration Form

Nobody will sweat filling out the long and complicated registration form. Gone are those days, when a user had to fill long and complicated registration form.

Suggestion: Make the registration form short and simple as possible. 

#6 Launching The Website Without Testing

Many web designing companies launch the website without testing it on multiple devices which in turn hamper the client’s business.

Suggestion: By now, most of the websites are responsive thereby it becomes important to test the website across all the popular devices. Use W3C tools to test the quality assurance.

#7 Not Updating Their Own Personal Website

There are many web designers out there who promise the moon to their customers when it comes to the designing of a website but their own website is not up-to-date, user-friendly and appealing. 

Suggestion: Always keep in mind that clients will always look your website and the projects you handled before giving you work. So, make your website look appealing and user-friendly as well.

#8 Horizontal Scrolling

It’s really annoying. Avoid it. 

How You Can Make Your Mobile Application An Apple Of Everyone's Eye?

Have you ever heard of Subway Surfers or Candy Crush Saga? What about Pokemon Go? These are one of the most popular mobile applications that took the mobile app industry by storm through their unicity and became instant success stories in the cut throat competition. Undoubtedly, these mobile applications were quite successful, but there are thousands of other applications which never come in the limelight. In other words, they never see the light of Google Play Store & iOS store top seller page and the reason behind this is that they don’t bring anything unique to the users.

The first step for any successful mobile application is coming up with a great idea and the way you execute your idea determine whether your mobile app will be on the lips of every mobile user or it will get lost like thousands of other applications. In this written piece, you will learn the tactics which every Mobile application development company needs to take in order to make your mobile application an apple of everyone's eye.

#1 Unique Selling Point (USP)

One major problem that many mobile app developers and app development companies face is that they don’t figure out the unique selling point (USP) of their mobile app. To be very honest without any clear vision in mind, it is impossible to make your mobile app stand out. You must have a clear picture of your mobile app strengths and its unique selling points in mind.

A mobile application can be based on an original concept or it can be something which is done over a thousand times before. If you are trying something which is already done, your competition become more fierce.

#2 Pen Down Your Thoughts On Paper

While structuring your game plan, it’s imperative to pen down your thoughts on paper no matter how small it is. Note down every single detail related to your application like what its features are going to be, how its interface is going to look, what it’s going to do and so on.

Many mobile application development companies and developers forget this step from the moment they plan to the moment they actually start the app development process which in results ended up with another ordinary mobile app. 

#3 Keep An Eye On The Market

Before you hire any mobile app developer, you need to get well-versed with each and everything surrounding this domain. Gather indispensable information like how many apps of the same type are already in the Playstore which you are planning to develop and what they are offering, who will be your strong competitor and so on. If you see any room which your app can fill, go ahead.  

You can also do homework on how people are making the money from the apps. Which marketing strategies they are using? What are the most popular and efficient marketing strategies in the app business? Once you figure out this, you will be able to sell your app more efficiently.

#4 Get a Prototype Of Your Mobile App

Ask your mobile app developer to provide you with a prototype of your app. If you have skills to develop the mobile app on your own, you can try services like Moqups and HotGloo to create a storyboard, which allow you to see how every screen on the mobile app connects with one another.

#5 Skin Development of the Application
In this process, high resolution images get put in your app once it passed the testing stage. It may take a couple of days to get approval for being put on Google’s Playstore and Apple App Store. So, it’s wise to work on this stage at the earliest otherwise you have to delay the release date of your mobile application.

#6 Time to Launch & Supervision
Last but not the least step is launching your mobile application to the whole new world to experience. Once you are done, the competition just begins. Regularly, update your application to fix the bugs and add interesting things to it. People tend to move away when there is no more excitement left, so update your application periodically to retain the users and generate revenue.

Conclusion: There may be some other factors behind the successful journey of a mobile application, but this written piece is to take you in the direction of achieving your goals.