Thursday 24 November 2016

How You Can Make Your Mobile Application An Apple Of Everyone's Eye?

Have you ever heard of Subway Surfers or Candy Crush Saga? What about Pokemon Go? These are one of the most popular mobile applications that took the mobile app industry by storm through their unicity and became instant success stories in the cut throat competition. Undoubtedly, these mobile applications were quite successful, but there are thousands of other applications which never come in the limelight. In other words, they never see the light of Google Play Store & iOS store top seller page and the reason behind this is that they don’t bring anything unique to the users.



The first step for any successful mobile application is coming up with a great idea and the way you execute your idea determine whether your mobile app will be on the lips of every mobile user or it will get lost like thousands of other applications. In this written piece, you will learn the tactics which every Mobile application development company needs to take in order to make your mobile application an apple of everyone's eye.

#1 Unique Selling Point (USP)

One major problem that many mobile app developers and app development companies face is that they don’t figure out the unique selling point (USP) of their mobile app. To be very honest without any clear vision in mind, it is impossible to make your mobile app stand out. You must have a clear picture of your mobile app strengths and its unique selling points in mind.

A mobile application can be based on an original concept or it can be something which is done over a thousand times before. If you are trying something which is already done, your competition become more fierce.

#2 Pen Down Your Thoughts On Paper

While structuring your game plan, it’s imperative to pen down your thoughts on paper no matter how small it is. Note down every single detail related to your application like what its features are going to be, how its interface is going to look, what it’s going to do and so on.

Many mobile application development companies and developers forget this step from the moment they plan to the moment they actually start the app development process which in results ended up with another ordinary mobile app. 

#3 Keep An Eye On The Market

Before you hire any mobile app developer, you need to get well-versed with each and everything surrounding this domain. Gather indispensable information like how many apps of the same type are already in the Playstore which you are planning to develop and what they are offering, who will be your strong competitor and so on. If you see any room which your app can fill, go ahead.  

You can also do homework on how people are making the money from the apps. Which marketing strategies they are using? What are the most popular and efficient marketing strategies in the app business? Once you figure out this, you will be able to sell your app more efficiently.

#4 Get a Prototype Of Your Mobile App

Ask your mobile app developer to provide you with a prototype of your app. If you have skills to develop the mobile app on your own, you can try services like Moqups and HotGloo to create a storyboard, which allow you to see how every screen on the mobile app connects with one another.

#5 Skin Development of the Application
In this process, high resolution images get put in your app once it passed the testing stage. It may take a couple of days to get approval for being put on Google’s Playstore and Apple App Store. So, it’s wise to work on this stage at the earliest otherwise you have to delay the release date of your mobile application.

#6 Time to Launch & Supervision
Last but not the least step is launching your mobile application to the whole new world to experience. Once you are done, the competition just begins. Regularly, update your application to fix the bugs and add interesting things to it. People tend to move away when there is no more excitement left, so update your application periodically to retain the users and generate revenue.

Conclusion: There may be some other factors behind the successful journey of a mobile application, but this written piece is to take you in the direction of achieving your goals.

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