The Choice of Right Software Testing Company is the Need of An Hour

Have you developed a mobile application with some great features but some of them are not working? Well, I guess you might have missed out the application testing part which is one of the primary requirements for all app and software development companies. Most of the software development companies today either employ Manual testing or Automated testing to ensure that the features of their apps and software are working properly. Although, automated testing is dominating these days however, it does not mean that manual testing is not good enough. It’s a general perception that Manual testing takes a lot of time however, we tend to forget the advantages of using Manual testing.

In the layman’s language Manual testing can be defined as a process in which software and applications are tested manually in order to detect the defects. While Automated testing is done by some testing tools that can perform tests quicker than Manual testing but the purpose of both type of testing is the same i.e. to detect the defects in software and applications.   

In the Manual testing process a tester works as a user of the software and checks whether all the features and functions of the software are working fine or not. Testers usually follow a predefined and written test plan for testing the software. Almost all the IT companies use either Manual testing or Automated testing to ensure that all the features of the developed applications are working properly. There are many companies that develop the software and applications however, they buy the high quality software testing services from outside/third party because they want their applications to be of very high standards.  

If you are looking for a good software testing company, you can find many companies offering testing services in various part of the world. India is one country where the need and demand of software testing is rising rapidly. In India, places such as Bangalore and Delhi NCR have dozens of companies providing software testing services. Impressico Business Solutions is one of those companies that is regarded as the one of the finest when it comes to software testing services. It has provided software and application testing solutions to many clients across the world and they are completely satisfied with its services. So if you are developing a software or a mobile/web application and you need manual or automated testing services, then Impressico Business Solutions can be a wise choice for you. 

Confused b/w Web Designing And Web Development? Read This To Clear It For Once And For All

Till today, the world of web development is very much misunderstood. Many people think that web development and web designing are the same thing. Even, some interchanged both the terms frequently. However, the truth is that web development is completely different from web designing. In web designing, a team of creative web designs use powerful tools like Adobe Photoshop, Corel Draw, Adobe Dreamweaver etc. to design the interactive layout of a website in order to grab the eyeballs of a user. However, in web development part- Tech geeks play with the codes in the back-end to make the website functional and work seamlessly across all the devices be it desktop, laptop, Smartphones, Tablets and more. 

When it comes to develop a professional website, two things instantly strikes in our mind i.e. whether I should hire a web development company or a freelancer. Isn’t it? Well, if you are one of those who are planning to develop your business website and pondering over the same question then you should go for a professional web development company. Although, it may cost you a notch above than a freelancer, but you will get a website which you are looking for.

How To Find The Right Web Development Company For Your Business?

• Before you begin your search, you first need to set your budget. Decide how much you can spend to build a website for your business. Once you set your budget, start looking for the web development companies. Always remember that higher price doesn't mean the company is offering the unmatched services.
• Do a well research on the web to find the right company. It is not necessary that web development companies appearing at the top of search engine result page are always good.
• Once you figure out the right one from the crowd, visit the portfolio of that company to get a better understanding of their work.
• Also, interact with their web developers personally. Ask them about the experience they have and projects on which they had worked.

Android Vs iOS App Development? Read This To Make The Right Decision

Are you planning to switch gears into the mobile app development? But, facing a tough time in deciding on which mobile platform you should build your mobile app first? If so, you’ve come to the right place. Today, in this blog post we are going to compare both the platforms and based on this you can decide yourself which mobile platform you should choose to build your app. So, let’s begin the battle between Android Vs iOS. 

Android Vs iOS?

 

If you are planning to start with one platform, it’s more likely you’re puzzled between Android and iOS. Isn’t it? These two companies altogether hold more than 90% share of the Smartphone market (11.7% for iOS & 84.7% for Android). Although, android dominates over iOS in the market share but iOS dominates over Android in terms of profit share. (iOS generates 85% more revenue than Android).

Still can’t decide to make the right decision? Alright, let’s take a quick look on the pros & cons of both Android and iOS.

Pros of Android Operating System (OS)

• The biggest pros of android operating system is its customizability. It offers endless customization possibilities.
• An android user can install non-factory SMS apps and dialers.
• With a single pull-down notification system, an android user can performs multiple actions like turning on mobile data, GPS, Wi-Fi, Calculator, Bluetooth and audio on and off.

Cons of Android Operating System (OS)

• In the Android operating system (OS), apps don’t guarantee to give smooth performance. Plus, the risk of security threats always maintain. 
• Customization freedom doesn’t give guarantee to deliver uniform performance. 

Despite some flaws, Android rules over the market as well as mobile app development industry. Nowadays, 9 out of 10 mobile manufacturers are using Android operating system (OS) than iOS.

Apple iOS

 

Wherever and whatever Android operating system (OS) lacks, Apple iOS compensates for. The simplistic layout and vibrant colors of Apple iOS interface ensures utmost consistency and uniformity of performance.

Pros of Apple iOS

• Unlike Android, Apple takes strict quality control measures to provide complete security of applications.
• It is one of the fastest mobile application platforms in the market.
• iOS users usually tend to stay with the Apple rather than switching to the other mobile platforms. 

Cons of Apple iOS

• It doesn’t allow flash functionality.
• Although it’s a highly secure platform, but it restricts the freedom to explore a diverse range of applications.

After reading up to this, you can see that both Android and iOS have some pros and cons. Android OS allow you to reach to the wider audience however Apple iOS users are more loyal and engaged. By keeping the pros and cons of both in mind, you can better decide which platform is right for you.

7 Secrets Of Running a Successful E-Commerce Store That Nobody Will Tell You

Planning to launch a new e-commerce store or want to expand your current online store? If so, you might be looking for some secrets to boost your sales, traffic and leads. Right? Luckily, we have found all the secrets of running a successful e-commerce store and today in this blog post we are going to reveal all of them. So, all you need to do is just continue your reading......

#1 Update Your Social Media Pages Regularly

 

Without social media presence, your online store wouldn’t be anywhere in the competition. Create a social media strategy to spread the brand awareness. You can use Facebook, Snapchat, Roposo, Twitter, Pinterest, Instagram and Google+ to showcase latest arrivals, hot offers and grab the eyeballs by sharing engaging and entertaining content.

#2 Go Mobile

 

In 2015 alone, e-commerce sales from mobile websites and mobile apps grew by 48%. This clearly shows that if you want to stay ahead in the competition, your e-commerce website should be fully mobile optimized. To make your e-commerce mobile optimized, you can hire a mobile app development company.

#3 Don’t Forget Guest Blog Posting and Free Giveaway

 

Believe it or not, guest blog posting plays an important role in the success of an e-commerce store. Do some research on Google to find out some best bloggers of the same niche. Once your are done with this, gift them some of your products to review it. This will help you to spread the awareness of your brand via their blogs. Not only this, you can publish their review on your site to win the trust of new users.

 

#4 Reach Every Place Where Audience Hangs Out

 

Instead of searching the audience here and there, why not begin reaching to them via popular channels such as Amazon, Walmart, Ebay and more. By paying some commission to them, you can expand your customer reach.

 

#5 Go Quirky With Newsletter

By sending a quirky newsletter to your subscribers every week can increase the chance of driving traffic as well as sales.

#6 Use High Quality Product Images

 

By investing in high quality product images, you can make a big difference and gain an edge over the competitors. But, make sure this will not increase your website loading time.

 

#7 Offer Unmatched Services & Customer Support

 

If you really want to stand out in the competition, make sure your services are unparalleled from your competitors. Offer your customers the best services and actively participate in seeking the feedback. Respond and resolve your customer queries in nominal time.

By keeping all these secrets in mind, you can certainly position yourself for long-term success.